1
What were your market's successful marketing activities this season, and why?
Please specify which three for the netwrap:
Please specify which three for the twine:
Please specify which three for the OEMs?
2
What made these campaigns successful, and why?
3
What were the marketing reasons customers we transact with buy the competitors' netwrap products this year? what do you think their advantages are? (please specify per competitor)
4
What were the marketing reasons customers we don’t transact with buy the competitors' netwrap products this year? what do you think their advantages are? (please specify per competitor)
5
What were the marketing reasons customers we transact with buy the competitors' twine products this year? what do you think their advantages are? (please specify per competitor)
6
What were the marketing reasons customers we don’t transact with buy the competitors' twine products this year? what do you think their advantages are? (please specify per competitor)
7
Regarding, those who bought standard products– Which arguments would convince them to convert to Premium? (if it's different between Net / Twine – please specify)
8
Twine - Regarding, those who bought standard products– Which Marcom tools supported you this year to convince them to convert to Premium? Which other Marcom tools can support you to convert customers to Tama in the future?
9
Netwrap - Regarding, those who bought standard products– Which Marcom tools supported you this year to convince them to convert to Premium? Which other Marcom tools can support you to convert customers to Tama in the future?
10
What marketing did you use to help the pull through actions you took? How can marketing help in the future with pull through actions?
11
1) How have you used Tama Assist in your market?
2) What specific marketing have you used?
12
What type of Tama assist marketing can be useful in your market in the future?
When using Tama assist, do you use it to

A) Differentiate from a competitor?
B) Justify a different price from a competitor?
C) Raise awareness of all the tools Tama supplies for aftersales
D) Use it as a pre-sales tool to help the dealer
E) Other – Should be able to tick multiple.
13
What additional marketing would enable you to sell TamaNet+ better in the future?
14
What additional marketing would enable you to sell TamaTwine+ better in the future?
15
How we has the TamaTwine+ Scale been understood in your market?
16
How can we raise awareness/understanding of TamaTwine+ in the future?
17
Imagine we can use different/new marketing tools for 2019 - Which marketing activities do you know for sure that you would want to produce in 2018? For each activity – please define the specific result you want to achieve with it (if possible – measurable)
18
Netwrap -If you could chose to do only 3 marketing activities next year, what would these be?
19
Twine - If you could chose to do only 3 marketing activities next year, what would these be?
20
Are there any specific marketing messages/focus that could help you with your specific market – which are not yet covered (or not stressed enough) in the General Tama messages?
21
How do you define a successful marketing year? I.e. – Many actions, feedback on actions undertaken, performing actions which support your commercial goals, increased sales
22
Marketing platforms – Social media is changing the way individuals and business are marketed towards, how do you think this effects the way you sell products both today and in the future?
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