marcom meetings! 2018

Customer purchasing behaviour – How do both customers purchasing Tama products and competitor product make their buying decision –

a. Dealers – TamaNet products only (please assign a %, with the total being 100%)

i. Relationship with the seller

Value: %

ii. What they purchased in previous year (so familiar with the product)

Value: %

iii. Location of the dealer to the buyer

Value: %

iv. The performance they experience in previous years (good performance, little or no issues)

Value: %

v. Understanding on the benefits of the product Vs other products available

Value: %

vi. Relative cost per bale of the CPP

Value: %

vii. Emotional connection with the brand (FGS)

Value: %

viii. Brand and company values (FGS)

Value: %

ix. Upfront price of the product

Value: %

x. Rebate/incentive provided

Value: %

xi. Branding of the product (either own brand or OEM brand)

Value: %

xii. Validation of the product on the machine it’s operated on

Value: %

xiii. Margin achieved from selling the product

Value: %

xiv. Assurance the product will be available when ordered (within acceptable lead time)

Value: %

xv. Packaging and delivery of the product (before field use)

Value: %

xvi. Environmentally benefits provided by the product (I.e. less waste when using the product)

Value: %

xvii. Other – Please write below.

b. Dealers – TamaTwine products only (please assign a %, with the total being 100%)

i. Relationship with the seller

Value: %

ii. What they purchased in previous year (so familiar with the product)

Value: %

iii. The performance they experience in previous years (good performance, little or no issues)

Value: %

iv. Understanding on the benefits of the product Vs other products available

Value: %

v. Relative cost per bale of the CPP

Value: %

vi. Emotional connection with the brand (FGS)

Value: %

vii. Brand and company values (FGS)

Value: %

viii. Upfront price of the product

Value: %

ix. Rebate/incentive provided

Value: %

x. Branding of the product (either own brand or OEM brand)

Value: %

xi. Validation of the product on the machine it’s operated on

Value: %

xii. Margin achieved from selling the product

Value: %

xiii. Assurance the product will be available when ordered (within acceptable lead time)

Value: %

xiv. Packaging and delivery of the product (before field use)

Value: %

xv. Environmentally benefits provided by the product (I.e. less waste when using the product)

Value: %

xvi. Other – Please write below.

c. End user – TamaNet products only (please assign a %, with the total being 100%)

i. Relationship with the seller

Value: %

ii. What they purchased in previous year (so familiar with the product)

Value: %

iii. The performance they experience in previous years (good performance, little or no issues)

Value: %

iv. Understanding on the benefits of the product Vs other products available

Value: %

v. Relative cost per bale of the CPP

Value: %

vi. Emotional connection with the brand (FGS)

Value: %

vii. Brand and company values (FGS)

Value: %

viii. Upfront price of the product

Value: %

ix. Rebate/incentive provided

Value: %

x. Branding of the product (either own brand or OEM brand)

Value: %

xi. Validation of the product on the machine it’s operated on

Value: %

xii. Assurance the product will be available when ordered (within acceptable lead time)

Value: %

xiii. Packaging and delivery of the product (before field use)

Value: %

xiv. Environmentally benefits provided by the product (I.e. less waste when using the product)

Value: %

xv. Other – Please write below.

d. End user – TamaTwine products only (please assign a %, with the total being 100%)

i. Relationship with the seller

Value: %

ii. What they purchased in previous year (so familiar with the product)

Value: %

iii. The performance they experience in previous years (good performance, little or no issues)

Value: %

iv. Understanding on the benefits of the product Vs other products available

Value: %

v. Relative cost per bale of the CPP

Value: %

vi. Emotional connection with the brand (FGS)

Value: %

vii. Brand and company values (FGS)

Value: %

viii. Upfront price of the product

Value: %

ix. Rebate/incentive provided

Value: %

x. Branding of the product (either own brand or OEM brand)

Value: %

xi. Validation of the product on the machine it’s operated on

Value: %

xii. Assurance the product will be available when ordered (within acceptable lead time)

Value: %

xiii. Packaging and delivery of the product (before field use)

Value: %

xiv. Environmentally benefits provided by the product (I.e. less waste when using the product)

Value: %

xv. Other – Please write below.